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Similar to Google, Bing considers viewport configuration, proper page fit, text readability, content spacing, and button size on mobile browsers. Once you’ve verified your website, Bing can use your sitemap to better understand the information and content on your website, ultimately enabling the search engine to provide better, more useful results to users. You can even run your website through a range of diagnostic tools, including Bing’s SEO Site Analyzer, keyword research tools, and mobile friendliness audit. But as you grow, it’s definitely worth optimizing your online content for Bing, too. Analyze your results, identify areas for improvement, and adapt your strategy based on the latest trends and Bing ranking factors. Dive deeper into the Bing ranking factors and Bing ranking algorithm to craft a winning strategy in 2024.

Bing Places for Business

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However, some of the main differences include the prioritization of social signal backlinks, exact keyword matching, and URL and title keyword matches. If Google ranker can optimize your website for these factors, you stand a much better chance of landing a coveted first SERP position on Microsoft’s fast-rising Bing platform. Bing places more emphasis on social media signals and sees strong social signals as an indicator of relevance and popularity. Bing uses social media signals to understand brand credibility and user engagement. Therefore, if you want to rank higher on Bing, you should optimise your content for social media platforms and encourage your audience to share it. Bing considers the age of your domain and your entire website’s authority in your industry rather than just one page’s authority when determining if your page should rank. This is more important to Bing than to Google’s algorithm, which favors single-page factors (like external links to the page) when ranking individual pages on search. By segmenting historical data it benchmarks each candidate against the blue links and positions the rich element according to the probability it will outperform the blue link in a head-to-head.

Social Signals

Seven and a half blue links per SERP on average is probably about in the correct ballpark. It will weight the results and ensure that rich elements that best serve the intent perform well. Interestingly, though, both video and image candidate sets are run by the same team – Multimedia. Now there’s an entire section dedicated to explaining the various factors involved in ranking content in Bing search. Because everyone is chasing Google, Bing has less competition and a 9.19 percent share of the global desktop search market as of July 2023, while market leader Google had a share of around 83.49 percent. The goal of digital marketing tactics is to create and distribute valuable and relevant content to attract and engage your target audience, whether organically or through paid advertising. Understanding Bing SEO techniques can help you get more traffic to your content. With an interactive timeline, you can track the dynamics of your website rankings and adjust the view to daily, weekly, or monthly periods. It empowers you with actionable insights to optimize your online presence. When you’ve added your keywords, the Bing Keyword Rank Checker collects data from the Bing search results for these terms. You can now group related search queries for more efficient monitoring and add URLs to track. While Bing may not be the biggest player in the search engine arena, there’s no doubt it offers businesses a unique and effective way to amplify their online presence. So you can get the benefits of both tools without having to do a whole lot of additional work. Bing News PubHub will help you get your content in front of readers who are looking for news stories. Small businesses can look up their business by phone number or address manually. GSC’s sitemap feature allows you to see the same data, but only takes sitemaps in XML format. With this level of detail, you can really fine-tune your site’s performance. This shows all the search queries that led traffic to the pages you on the left.